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'CBS SATURDAY NIGHT FIGHTS' MAIN EVENT
FEATURING FEDOR VS. ROGERS DRAWS 5.46 MILLION VIEWERS
(PRESS RELEASE) -- Full Broadcast Averages 4.04 Million Viewers,
Winning its Time Period in Adults 18-34 and Men 18-34 and
Significantly Boosting the Networks Time Period Averages in all Key
Adult and Men Demos
"CBS SATURDAY NIGHT FIGHTS" Tops College Football on ABC and ESPN in
Men 18-34 and Adults 18-34
The main event of CBS SATURDAY NIGHT FIGHTS featuring Fedor
Emelianenko vs. Brett Rogers reached 5.46 million viewers while
drawing impressive young adult and male demographic ratings,
according to Nielsen live plus same day ratings from 11:00-11:15 PM
on Saturday, Nov. 7. The demographic ratings include a 3.5/10 in men
25-54, 3.3/11 in men 18-49 and 3.1/12 in men 18-34, 2.5/7 rating in
adults 25-54, 2.4/8 in adults 18-49 and 2.4/09 in adults 18-34.
For the entire broadcast, CBS SATURDAY NIGHT FIGHTS (S)
(9:00-11:24PM) averaged 4.04m viewers, winning its time period among
adults 18-34 and men 18-34, and delivering ratings significantly
higher than the Network's season to date averages in the time period
among young adult and male demos. The ratings include a 1.8/06 in
adults 18-49, 1.8/07 in adults 18-34, 2.6/07 in men 25-54, 2.5/08 in
men 18-49 and 2.3/09 in men 18-34.
Compared to CBS's 9:00-11:00PM season-to-date averages, CBS SATURDAY
NIGHT FIGHTS was up +38% in adults 18-49 (from 1.3/04), +125% in
adults 18-34 (from 0.8/03), +117% in men 25-54 (from 1.2/03), +178%
in men 18-49 (from 0.9/03) and +283% in men 18-34 (from 0.6/02).
CBS's SATURDAY NIGHT FIGHTS outrated ABC's regionalized primetime
college football in men 18-34 (2.3/09 vs. 1.9/07) and adults 18-34
(1.8/07 vs. 1.5/06) and ESPN's Florida State vs. Clemson primetime
game in men 18-34 (2.3/09 vs. 0.7/03) and adults 18-34 (1.8/07 vs.
0.5/02). CBS also topped ESPN2's primetime Vanderbilt vs. Florida
game in men 18-34 (2.3/09 vs. 1.1/04) and adults 18-34 (1.8/07 vs.
0.9/04).
The audience composition for CBS SATURDAY NIGHT FIGHTS was 31%
adults 18-34 and the median age for the broadcast was 41.4.
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