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UFC INKS DEAL WITH
SOHU.COM
 (PRESS
RELEASE) -- Hundreds of millions of sports fans in China will now
have the opportunity to see UFC superstars like Randy Couture,
Georges St-Pierre and “Minotauro” Nogueira fight in the UFC®
Octagon™. The Ultimate Fighting Championship organization today
announced it has inked a deal with one of the country’s largest web
portals, Sohu.com to present UFC pay per view events online. Named
the official web partner of the UFC in China, Sohu.com will live
broadcast UFC events starting with UFC 109: RELENTLESS in February.
"China is one of the gateways to building UFC into the biggest sport
in the world," said Dana White, UFC President. "China is the cradle
of martial arts, many of the styles that you see in the UFC were
born in this country. With Sohu.com as our web partner, we look
forward to presenting world class fights and to bringing the great
tradition of martial arts back to its homeland in China."
Larry Jin, Director of Sports, Sohu.com said, “SOHU Kungfu channel
is made to comprehensively report and follow-up the many Kungfu
fighting related events both in China and overseas. We are looking
forward to working with the UFC to create a stronger relationship
and to seeing Chinese warriors in the Octagon.”
Sohu.com will present UFC 109: RELENTLESS Saturday, February 6 live
from Mandalay Bay Events Center in Las Vegas, Nevada. The event pits
five-time UFC World Champion and UFC Hall of Famer Randy Couture vs.
UFC Hall of Famer Mark Coleman in the main event. UFC 109 also
features a card loaded with action packed match-ups such as Nate
Marquardt vs. Chael Sonnen, Mike Swick vs. Paulo Thiago, Demian Maia
vs. Dan Miller, Matt Serra vs. Frank Trigg, Mac Danzig vs. Justin
Buchholz, Melvin Guillard vs. Ronys Torres, Phillipe Nover vs.
Robert Emerson, Brian Stann vs. Phil Davis, Tim Hague vs. Chris
Tuchscherer and Mostapha Al Turk vs. Rolles Gracie.
Sohu.com, Inc., (SOHU), is a leading online brand in China. Services
provided by the company include news, search, e-mail, games and
wireless messaging. Sohu.com was the official web partner for the
2008 Beijing Olympics, and is also the official partner of the NBA,
ESPN, Adidas and Sports Illustrated in China.
UFC programming debuted in China last summer on Inner Mongolia
Television (NMTV), a network broadcast station available in 60
million households, with the potential to reach 240 million viewers
throughout all the provinces.
For more information, or current UFC fight news, visit UFC.com,
UK.UFC.com, GERMANY.UFC.com, UFCJapan.jp or UFCEspanol.com.
Ultimate Fighting Championship® - www.ufc.com Owned and operated by
Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over
twelve UFC live pay-per-view events annually and 30 live arena
events around the world. UFC programming is distributed in the
United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s
Versus network. Globally, UFC programming is broadcast in over 130
countries, territories and jurisdictions, reaching 430 million homes
worldwide, in 20 different languages. Ancillary businesses now
include UFC.com with over 5 million unique visitors per month, the
best-selling UFC “Undisputed” videogame franchise distributed by THQ,
UFC Gym™, UFC Fight Club affinity program, UFC Fan Expo™ festivals,
branded apparel, trading cards, articulated action figures and other
media including best-selling DVDs and a U.S. bimonthly magazine.
Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The
Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The
Octagon™ and the eight-sided competition mat and cage design are
registered trademarks, registered service marks, trademarks, trade
dress and/or service marks owned exclusively by Zuffa, LLC and
licensed to its affiliated entities and other licensees in the
United States and other jurisdictions. All other marks referenced
herein may be the property of Zuffa, LLC, its affiliates or other
respective owners.
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